A product developed in the vein of an obsession with original beauty called for the creation of a bottle that was like no other. We knew Obv. was destined for more than to simply blend in, be unremarkable or get lost amongst an ever-expanding crowd of beauty products.

We started with hand sketching the wood grain from a 70s record player cabinet; each line perfectly and imperfectly designed as nature intended. This sketch became the pattern we overlaid onto each bottle of Obv.; in a different position every time so that no two bottles would be the same. 

The end result is an embodiment of a complex range of thoughts and ideas, encasing a simple but effective product.